Just as we have food bars, books on MP3, and drive-through coffee houses, marketing on the go is picking up too. And why not? With 1/2 of Americans using a smartphone for constant connection and access, advertisers would be remiss to ignore that market. And that number is only growing.
Consumers want quick entry to their sites of interest, with fast load times and an easy, fun interface. Many won’t spend time on sites that load slowly or are hard to decipher. With so much variety available, there’s no reason to slog through a difficult site or article.
Regarding social media, HubSpot reports: “Blue Fountain Media found that Americans spend one of every six minutes online using a social network, offering marketers a tremendous opportunity to increase their exposure time through mobile social networking.”
Our cultural emphasis is, increasingly, on fun. People buy cars to feel light and free, wear clothes to feel stylish or sexy, buy food to be healthy or slim, and play on social media for the sheer joy of it. This is a huge opportunity for marketers – simply make it fun for people to interact with your business, give them valuable information or inspiration in the process, and up go the profits.
Here’s what they report: 2/3 of all companies in the U.S. use social media for marketing in some capacity. Of those who do not, the top reasons given are lack of time to implement a program, and lack of knowledge for how to do it. These two resistance reasons are related – understanding social media and how to yield great results pushes it up in the priority list, where there is suddenly time for it.
Our advice is: If you’re not yet on the mobile marketing and social media bandwagon, hop on. There’s help available – you can do-it-yourself with the many free resources available; hire someone to walk you through it; or farm out the work entirely. Whatever your budget, there is a way for you to join in on the fun.