Author Archives: vicki

Executive Briefing Centers: The Art of Storytelling

Today, corporations are competing on an international scale, colliding with each other with an ever increasing cacophony of messages. The corporate story must be told quickly, clearly, and with maximum impact. In such an environment, EBCs (Executive Briefing Centers) take on a broader and more integrated role in the process of transmitting the corporate vision and product message. Continue reading

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Pantone®: The History of the Standardized Color System

In the years before Pantone color presented its system of numerical names for different shades of colors, there was no standardization for colors. This meant that logos printed by different branches of a printing firm would look, slightly at best, different. . . Continue reading

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Wine Industry Packages

A great deal of fantastic wine is going un-noticed due to swift developments in 21st Century marketing that can be hard to keep up with while running a business. Our Wine Industry packages include a website (from scratch or redux), email marketing, social media, branding, portable displays, POS displays, and more. Continue reading

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Marketing on the Go

Our cultural emphasis is, increasingly, on fun. This is a huge opportunity for marketers – simply make it fun for people to interact with your business, give them valuable information or inspiration in the process, and up go the profits. Continue reading

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The Four Elements of an Excellent Website

In this busy age, people do not spend time on confusing, hard-to-read, poorly laid out, or otherwise offensive websites. We’ll help you avoid common pitfalls and present the site that is your “online waiting room” well. Continue reading

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Green Design

Green Design is in the news and in your home, car, and place of work. Environmentalism has left the exclusive hands of far left-wingers and entered mainstream society. Continue reading

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Working Smarter: A Guide to Lucrative Downtime

What is success? In the words of yesteryear, success was the result of working one’s way up the corporate ladder, and enjoying retirement on one’s savings. Continue reading

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Virtual Reality Tradeshows

In virtual tradeshows, participants meet online in a 3-D animated environment similar to Second Life. However, less than 40% of companies have ever participated, and most of those were as attendees rather than exhibitors. . . Why the slow uptake? Continue reading

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Executive Briefing Centers: The New Frontier

Executive Briefing Centers are business-to-business centers in which current or potential clients are given an up-close look at the host’s latest products, history, or other top sales points. Continue reading

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The Creative Work Environment

Forward-thinking business leaders understand that workers who are happy and feel company loyalty are more likely to put greater effort into the work, translating to better quality output and higher ROI. Continue reading

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